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Privacy Policy

Privacy Summary — Southwest Michigan Sales L.L.C.

We care about your privacy. Here’s a quick overview of how we handle your personal information:

  • We collect your name, contact info, and order details to fulfill purchases

  • We use secure payment processors like Square and PayPal

  • We share shipping info with trusted partners like Endicia and Advanced Shipping Manager

  • We use cookies and advertising tools (like Google Shopping Ads) to improve your experience

  • We do not sell your personal data

  • You have rights to access, correct, delete, and limit how your data is used

  • We follow GDPR and CPRA rules for international transfers and sensitive data

  • You can contact us anytime at

For full details, please read our complete Privacy Policy below.

Privacy Policy — Southwest Michigan Sales L.L.C.

Effective Date: September 19, 2025

Southwest Michigan Sales L.L.C. ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase.

1. Information We Collect

We may collect the following types of personal information:

  • Name, email address, phone number

  • Billing and shipping address

  • Payment details (processed securely via Square or PayPal)

  • Order history and purchase details

  • IP address, browser type, device information

  • Cookies and usage data (via BigCommerce)

2. How We Collect Information

We collect information when you:

  • Place an order or create an account

  • Contact us via email or phone

  • Use our website (cookies, analytics, cart tracking)

  • Interact with third-party services integrated into our store

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Communicate order updates and respond to inquiries

  • Provide shipping quotes and tracking (via Advanced Shipping Manager and Endicia)

  • Process payments securely (via Square and PayPal)

  • Improve website performance and customer experience

  • Send promotional emails (only if you opt in)

4. Sharing Your Information

We share your data only with trusted third-party services necessary to operate our business:

  • BigCommerce: hosts our online store and manages checkout

  • Advanced Shipping Manager: calculates shipping rates

  • Endicia: generates shipping labels and tracking

  • Square & PayPal: securely process payments Each of these services may collect and store data independently. We encourage you to review their privacy policies.

5. International Shipping & Data Transfers

We ship products worldwide. If you are located outside the United States, your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

For users located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data transfer restrictions, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission to ensure that your personal data is protected when transferred internationally. These clauses provide appropriate safeguards and are incorporated into our agreements with service providers who process data on our behalf.

We do not rely on consent as the legal basis for international transfers under the GDPR. Instead, we use SCCs and other legally recognized mechanisms to ensure compliance with applicable data protection laws.

If you have questions about these safeguards or wish to obtain a copy of the relevant SCCs, please contact us at .

6. Data Security

We take reasonable precautions to protect your personal information:

  • SSL encryption for all transactions

  • Secure servers and access controls

  • No storage of full credit card numbers on our site

7. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate or outdated personal information

  • Delete your personal data

  • Opt out of marketing communications

  • Request information about how your data is used

  • Receive your data in a portable, machine-readable format (Right to Portability)

  • Limit the use and disclosure of your Sensitive Personal Information (Right to Limit SPI)

Sensitive Personal Information (SPI) may include financial account details, precise geolocation, racial or ethnic origin, religious beliefs, union membership, and more as defined by the California Privacy Rights Act (CPRA). To exercise any of these rights, contact us at . We will respond to verified requests within a reasonable timeframe, as required by applicable law.

8. Public Mentions & YouTube Channel

We operate a public YouTube channel to share product highlights, behind-the-scenes content, and community updates. As part of our customer appreciation efforts, we may post “Thank You” messages that include a customer’s first name, state, and occasionally city. These mentions are intended to celebrate our customers and build community.

By voluntarily providing this information during checkout or communication, customers give implied consent to be publicly acknowledged on our YouTube channel. We never share full names, addresses, or other sensitive information.

If you prefer not to be publicly mentioned, you may opt out at any time by contacting us at . We will honor all opt-out requests promptly.

9. Social Media Presence

We maintain public profiles on platforms such as Facebook to share updates, promotions, and engage with our community. By interacting with our social media pages—such as liking, commenting, or messaging—you acknowledge and agree to the terms of service and privacy policies of those platforms.

We do not control how these platforms collect, use, or share your personal information. We do not collect or store personal information from social media unless you voluntarily provide it (e.g., by messaging us directly). For more information, please refer to the respective platform’s privacy policy, such as .

10. Advertising & Tracking Technologies

We use online advertising platforms such as Google Shopping Ads and may use Microsoft Advertising (Bing Ads) in the future to promote our products and reach new customers. These platforms may use cookies, device identifiers, and tracking pixels to deliver personalized ads based on your interactions with our website. Third-party vendors, including Google and Microsoft, may show our ads on websites across the internet using this data. You can opt out of personalized advertising by visiting:

  • We do not share personally identifiable information with these platforms unless you have given explicit consent.

11. No Sale of Personal Information

Southwest Michigan Sales L.L.C. does not sell, rent, or trade your personal information to third parties for monetary gain. We may share limited data with advertising platforms such as Google Shopping Ads and Microsoft Advertising to promote our products. These platforms may use cookies or tracking technologies to deliver personalized ads based on your interactions with our website. This type of data sharing may be considered a “sale” under certain privacy laws (e.g., CCPA). You can opt out of personalized advertising using the links provided in Section 10.

12. Third-Party Services Beyond Our Control

While we make every effort to disclose all third-party services that may access customer data, some integrations—such as apps, analytics tools, or platform-level services—may collect or process personal information independently. These services operate under their own privacy policies and terms. Southwest Michigan Sales L.L.C. is not responsible for the data practices of third parties not directly managed or contracted by us. If you have concerns about specific services or wish to inquire about data sharing, please contact us at .

13. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and continued use of our site constitutes acceptance of those changes.

15. Contact Information

For questions or concerns about this Privacy Policy, contact:

Southwest Michigan Sales L.L.C. P.O. Box 5, Three Rivers, MI 49093 Phone: 269-718-4788 Email:

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