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Privacy Policy

Privacy Summary — Southwest Michigan Sales L.L.C.

We care about your privacy. Here’s a quick overview of how we handle your personal information:

  • We collect your name, contact info, and order details to fulfill purchases

  • We use secure payment processors like Square and PayPal

  • We share shipping info with trusted partners like Endicia and Advanced Shipping Manager

  • We use cookies and advertising tools (like Google Shopping Ads) to improve your experience

  • We do not sell your personal data

  • You have rights to access, correct, delete, and limit how your data is used

  • We follow GDPR and CPRA rules for international transfers and sensitive data

  • You can contact us anytime at

For full details, please read our complete Privacy Policy below.

Privacy Policy — Southwest Michigan Sales L.L.C.

Effective Date: September 19, 2025

Southwest Michigan Sales L.L.C. ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase.

1. Information we collect

  • Contact information: Name, email address, phone number

  • Addresses: Billing and shipping address

  • Payments: Payment details (processed securely via Square or PayPal)

  • Order activity: Order history and purchase details

  • Technical data: IP address, browser type, device information

  • Usage data: Cookies and site usage (via BigCommerce)

2. How we collect information

  • Transactions: When you place an order or create an account

  • Communications: When you contact us via email or phone

  • Site use: Through cookies, analytics, and cart tracking

  • Integrations: When you interact with third-party services on our store

3. How we use your information

  • Fulfillment: Process and ship orders

  • Support: Communicate order updates and respond to inquiries

  • Logistics: Provide shipping quotes and tracking (Advanced Shipping Manager, Endicia)

  • Payments: Process payments securely (Square, PayPal)

  • Improvement: Enhance website performance and customer experience

  • Marketing: Send promotional emails only if you opt in

4. Sharing your information

We share data only with trusted third parties necessary to operate our business:

  • BigCommerce: Store hosting and checkout management

  • Advanced Shipping Manager: Shipping rate calculations

  • Endicia: Shipping labels and tracking

  • Square & PayPal: Secure payment processing

These services may collect and store data independently. Please review their privacy policies.

5. International shipping and data transfers

We ship worldwide. If you are outside the United States, your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

For users in the EEA, UK, or other restricted jurisdictions, we rely on European Commission–approved Standard Contractual Clauses (SCCs) to safeguard international transfers. These clauses are incorporated into our agreements with service providers who process data on our behalf.

We do not rely on consent as the legal basis for international transfers under the GDPR. We use SCCs and other recognized mechanisms to ensure compliance with applicable data protection laws.

To ask about these safeguards or request a copy of relevant SCCs, contact admin@southwestmichigansales.com.

6. Data security

  • Encryption: SSL for all transactions

  • Controls: Secure servers and access controls

  • Payments: We do not store full credit card numbers on our site

7. Your rights

Depending on your location, you may have the right to:

  • Access: Obtain a copy of your personal data

  • Correct: Fix inaccurate or outdated information

  • Delete: Request deletion of your personal data

  • Opt out: Unsubscribe from marketing communications

  • Know: Request information about how your data is used

  • Portability: Receive your data in a portable, machine-readable format

  • Limit SPI: Limit the use and disclosure of your Sensitive Personal Information (CPRA)

Sensitive Personal Information (SPI) may include financial account details, precise geolocation, racial or ethnic origin, religious beliefs, and union membership as defined by the CPRA.

To exercise your rights, email admin@southwestmichigansales.com. We respond to verified requests within a reasonable timeframe as required by law.

8. Public mentions and YouTube channel

We operate a public YouTube channel for product highlights and community updates. As part of customer appreciation, we may post “Thank You” messages that include a customer’s first name, state, and occasionally city.

By voluntarily providing this information during checkout or communication, customers give implied consent to be publicly acknowledged on our YouTube channel. We never share full names, addresses, or sensitive information.

To opt out of public mentions, email admin@southwestmichigansales.com. We honor all requests promptly.

9. Social media presence

We maintain public profiles on platforms such as Facebook to share updates, promotions, and engage with our community. By interacting with our pages (likes, comments, messages), you acknowledge and agree to the platform’s terms and privacy policies.

We do not control how these platforms collect, use, or share your information. We do not collect or store personal information from social media unless you provide it directly (e.g., via direct message). See each platform’s privacy policy (e.g., Facebook’s Data Policy).

10. Advertising and tracking technologies

We use advertising platforms such as Google Shopping Ads and may use Microsoft Advertising (Bing Ads) to promote our products. These platforms may use cookies, device identifiers, and pixels to personalize ads based on your interactions with our website. Third-party vendors may show our ads across the internet using this data.

When users visit our site, platforms like Google may collect data via cookies, pixels, or referrer headers, including browsing behavior, device information, and interaction history. We do not share personally identifiable information (such as names or email addresses) with these platforms unless you have explicitly consented.

You can opt out of personalized advertising at:

  • Google Ads Settings:

  • Network Advertising Initiative:

11. No sale of personal information

We do not sell, rent, or trade your personal information for monetary gain. We may share limited data with advertising platforms (e.g., Google Shopping Ads, Microsoft Advertising) to promote our products. These platforms may use cookies or tracking technologies to deliver personalized ads. In some jurisdictions (e.g., CCPA), this may be considered a “sale.” You can opt out using the links in Section 10.

12. Third-party services beyond our control

Some integrations—such as apps, analytics tools, or platform-level services—may collect or process personal information independently and are governed by their own privacy policies and terms. Southwest Michigan Sales L.L.C. is not responsible for the data practices of third parties not directly managed or contracted by us. For questions about specific services, contact admin@southwestmichigansales.com.

13. Children’s privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children.

14. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and continued use of our site constitutes acceptance of those changes.

15. Cookie use and consent

Our website uses cookies and similar technologies to enhance your browsing experience, analyze traffic, and deliver personalized advertising.

Cookies are small data files stored on your device that help us remember your preferences, maintain your shopping cart, and understand how visitors interact with our site.

We use the following types of cookies:

  • Essential cookies: Required for basic site functionality (secure checkout, cart, login).

  • Performance cookies: Help us understand how visitors use our site and support analytics and optimization.

  • Advertising cookies: Used by platforms like Google and Microsoft to deliver personalized ads based on your browsing behavior and interactions with our site.

  • Functional cookies: Remember preferences such as language or region and provide enhanced features.

  • Third-party cookies: May be set by integrated services (e.g., analytics, payment processors). These are governed by the third parties’ privacy policies.

Control your preferences:

  • Browser settings: You can manage or disable cookies through your browser.

  • Ads opt-outs: Manage personalized ads at Google Ads Settings (https://adssettings.google.com/) and Network Advertising Initiative (https://optout.networkadvertising.org/).

  • Consent tools: If available on our site, use the cookie banner or “Cookie Settings” link to adjust preferences.

By continuing to use our website, you consent to our use of cookies as described in this policy.

16. Contact information

For questions, concerns, or to exercise your privacy rights, contact:

  • Southwest Michigan Sales L.L.C.

  • Mailing address: P.O. Box 5, Three Rivers, MI 49093

  • Phone: 269-718-4788

  • Email: admin@southwestmichigansales.com

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